Project: Ad Campaign for the "Sydney Italian Festival '09'

I wanted to raise awareness in the joys in wining and dining amongst friends and family. Particularly the way the simplest Mediterranean meal can enrich our lives.

When looking at the poster designs a very simple and clear message is delivered through the simple wine and coffee ring stains (both drinks are associated with Italian dining). This plays on the idea of simplicity and the beauty and fulfilment one can gain from it. A busy ornamented layout would have been unnecessary to capture my concept. The words ‘bellissimo’ are read clearly and precisely through the use of black font on the white background. The word choice was deliberate as it is a common word heard around the table in Italian families and it links nicely with Italian food and culture.